DOWNTOWN FAYETTEVILLE GUIDE 2019
January, 2019 is the launch date for the inaugural Downtown Fayetteville Guide Book.
Unlike traditional Visitors' Guides, its purpose is to be a resource for locals as well.
That's why we also include the Professional Services section. This approach has proved successful in Winston-Salem, where we have been producing downtown guides since
The term is relatively new, but the concept is not. How can you economically and effectively reach people who are most likely to become your customer, without having to pay to reach everyone else?
The Downtown Guide is a prime example of Hyper-Local Advertising. It is an effective way for downtown businesses to get their names in front of people who need to know. Sometimes that means reaching new customers who work or live just a couple of blocks away. And it works. As an owner of a retail shop in downtown Greensboro for 19 years
we have had many a customer come in with a Guide in hand.
The approach is simple. The printed Downtown Guides are strategically placed in high trafficked areas, all within a mile radius around each downtown. Because they are attractive they get picked up and your message gets in front of people who are already interacting with downtown and at that moment are within a mile (or just blocks) of your business. That prospect may be a visitor, a city resident or downtown worker.
Unlike newspapers, printed guides are still heavily used, and more efficient than their digital counterparts. It's much faster to flip pages than to click and scroll.
- Allen McDavid
The Original Local
It is our belief that those who are live in and/or actively engaged with downtown prefer to patronize downtown businesses when they can. It’s a part of our “Downtown, the Original Local” strategy.
Downtowns were The Original Local destination for American consumers, so it seems only proper that their renewed success is being driven by locally owned businesses. That’s why we created Original Local concept, of which our Downtown Guides are a part.