Anyone who has run a retail, restaurant or service business in a downtown is keenly aware of the unique challenges that it brings. They understand that being a “destination” business is crucial to success. Advertising helps, but only if it is done wisely because downtown businesses usually do not have large advertising budgets, if any at all.
Aside from a business card, a Downtown Guide is a downtown business’ most basic form of advertising. Our publications are the most comprehensive guide to downtown offerings, including shopping, art, dining, living and more. It is a targeted and economical, designed for businesses wishing to get their message in front of people already engaged with downtown.
Printed guides are still heavily used, and more efficient than their digital counterparts. It's much faster to flip pages than to click and scroll.